The general reaction to it was surprising to Cameron and the studio behind him, to say the least. Genre fans watching the trailers online found it to be largely unoriginal and non-inspering. Comments like this one
This is the new big step in film effects? Rubber fake-looking CGI aliens fighting humans? Yawn.or that here
$300 mil to make photorrealistic alien trees that look just like Earth trees. At least the WETA programmers are happy making mortgage paymtsor, one of my favourites,
James Cameron's AVATAR is the best looking thing that ever fell out of a hard drive from 2003tried their best to signal the studio and the mind behind the movie that they were far less enthralled with what was shaping up to be the final product than Hollywood's producers and directors had imagined. Exclusive trailers shown in theatres across the globe hardly received movie-goers' praise, running in front of half-full or even almost empty theatres .
Some offered reasons for this non-existant enthusiasm, claiming that "District 9" took the steam out of the trailer launch, making it impossible for a mere trailer to elicit the praise that the South African film had generated. Others derided their fellow fans for not falling in love with the new work of a man who during his carreer had always succeeded in delivering worthwhile and extremely entertaining movies and who had always had a feel for pushing the technological edge of his craft a little bit further. However, the one gripe the majority of fans seemed to have with "Avatar" was neither its graphics nor any kind of distrust in James Cameron, and despite heated online debates, that gripe - to my knowledge - never found its way into one of the many professional online articles dealing with the trailer debacle.
For one, the graphics were a non-issue right from the start. We are not living in the early 1990ies anymore. Almost a decade has passed since the "Star Wars" prequel trilogy and the far more superior "Lord of the Rings" trilogy drew hundreds of millions of people into cinemas worldwide and set the bar for what could be visually expected from a well-funded feature film. The lure of great CGI has lost much of its power by now, amplified by the fact that it has become nigh impossible to convey the full power of it unless one is watching it on a HD television set, on a Blu-ray disc. The second part also falls flat on its nose, for large parts of the adolescent target audience (the movie most likely will receive a PG-13 rating) are too young to have ever seen a James Cameron feature film in a movie theatre, while the rest of us remembers him vaguely, but fondly.
No, what made the trailer a failure was that it was inconsistent and strongly hinted at a prevalence of themes and topics that the average young male viewer and intelligent movie-goer do not relate to.
James Cameron has always been a man who has been able to create stories that transcend party lines and gender lines, even though his work arguably catered primarily to a male audience. Even "Titanic", which having avoided to watch is often considered among men as much as an essentiel achievement as never having watched the late Patrick Swayze's "Dirty Dancing", is a superbly crafted movie in which the Cameron once again pushed the technologic edge by combing the best CGI with an enormous love for historic detail. The love and dedication that man spent in realizing the project made it worth watching, and made even the romance bearable.
But that was 1997. And something has happened with James Cameron, and with Hollywood since then. What we really have to expect from "Avatar" becomes apparent through Dana Goodyear's article "Man of Extremes - The Return of James Cameron" at The New Yorker. It gives some disturbing insights and is too long to be quoted completely, but some choice bits from it and other sources about Cameron and this movie make it a worthwhile read. That, and I think some things deserve more exposure.
Contrast, for example, these two quotes.
1.) “With ‘Avatar,’ I thought, Forget all these chick flicks and do a classic guys’ adventure movie, something in the Edgar Rice Burroughs mold, like John Carter of Mars—a soldier goes to Mars,” Cameron told me. The hero of “Avatar,” Jake Sully (Sam Worthington), is a paraplegic ex-marine who travels to Pandora, a moon in the Alpha Centauri star system, where there is a human colony. Humans can’t breathe the air on Pandora; Jake lies in a casket-like vessel, while his consciousness, projected into an “avatar”—Vishnu-blue and nine feet tall, like the native population, the Na’vi—explores Pandora’s rich interior.
2.) Set roughly a hundred and twenty-five years in the future, “Avatar” is, like most speculative science fiction, a cautionary tale. Humans have turned Earth into a wasteland and, in their pursuit of a precious superconductor called Unobtanium, are beginning to do the same to Pandora. Jake, through his avatar, falls in love with a Na’vi princess, who teaches him to live in harmony with nature, and then he leads her people in an insurrection against the colonists. “Of course, the whole movie ends up being about women, how guys relate to their lovers, mothers—there’s a large female presence,” Cameron said.You know, there is quite the discrepancy between the first and the second quote, because nothing in the second one relates to he first one. A preachy environmental tale about a supposed hero going native with 'the enemy' is hardly what one would call a 'classic guys’ adventure movie'.
"...teaches him to live in harmony with nature..."By "in harmony" with nature, they certainly mean "like half naked tribespeople in the middle of a rainforest". With the requisite of "live in constant borderline starvation", "near total lack of justice system" and of course the ever present "constant symbiosis with flesh eating parasites with no hope of medical care."
Yeah. Living "in harmony" with nature ROCKS. Because thats waaay better than having technology, right ? Right!?
I really hate the "noble savage" theme because the real world was never like that. There was never such a thing as a noble savage. Regardless of culture or level of technology, humans have always used and abused the environment for their own personal needs or wants. The only difference "now" (relatively speaking, of course) is that it is industrialized so it is a lot more noticeable than it used to be. Make no mistake, the Native American and African Tribes, etc. all dramatically changed the environment around them to suit whatever they wanted to the best of their abilities once they reached a certain level of social organization. Living in harmony with nature is a fantasy invented by extreme environmentalist to try to make normal people feel guilty about everything.
It should be obvious that such a message does not draw in the intended target audience (which demands another question, that being "Who is the target audience?").
"Conversationalist messages can be good, usually when they're subtle and not overly preachy. I'm upset because as far as I can see, this entire scenario relies on the Humans being incompetent, amoral dicks for shits and giggles and trying to slaughter the 'noble savage' natives for the macguffin, even when there are blatantly obvious methods that would be more efficient and less costly toward acquiring said macguffin.a commenter at Spacebattles.com wrote in an ongoing thread about the article above. It seems obvious to me that this story was written towards the people who think controlled burns to remove old growth trees in forests are a bad idea. These are also the same people who kill entire industries or towns just to save one tiny animal or keep tying things up in litigation that nothing ever gets done. Luddites, hiding under the realm of environmentalism and nothing they do is ever rational or smart. It comes as no surprise that most the time absolutely none of them ever have any sort of scientific or engineering background.
Other examples of films that have tried this angle and failed miserably are Ferngully, Star Trek IX, Pocahontas (Disney version) and the like.
That the humans seem like they're going to be doing their best to give D-War humanity a challenge in 'most military incompetent morons ever seen on the silver screen' isn't helping at all.
I mean, Christ, even the Galactic-fucking-Empire, an organization run by some of most of the most blatantly mustache twirling villains in movie history (including an individual whose response to a peace protest was to land his freaking ISD on top of them) didn't exterminate the natives on Endor (at least not intentionally). They left them alone and went about their business."
This really makes me want to watch a movie where spacefaring humans bomb the shit out of random alien natives - because this is how any war like this would go. What we apparently do get, however, seems to be a combination of the worst themes we can get:
- preachy environmentalism wrapped up in a parable about White Imperialism (woe is us, who we disturb the backwards ways of the locals)
- the Vietnam War - in SPAAAAACE! (the humans/Americans can't win in the foreign/Vietnamese jungle)
- and the Iraqui Insurgency as hardly hidden moral messages (going native with the "Resistance" to fight the "Invaders").
Since 2000, he has been married to Suzy Amis, who had a small role in “Titanic.” She no longer acts; several years ago, she founded Muse Elementary, a private school with an emphasis on ecological consciousness, in a setting that is, according to its Web site, a “dye-free, toxin-free, pesticide-free zone.”This one also is telling.
He revoked his application for American citizenship after Bush won the election in 2004.And last, but not least, this.
The Na'vi represent something that is our higher selves, or our aspirational selves, what we would like to think we are.Dunno about Cameron, but I don't *cough* "like to think I am" *cough* a retarded, technologically backwards blue furry savage, thankyouverymuch. As it seems, however subtle Cameron's politics may have been in his prime productive phase of the eighties and nineties, they no longer are subtle today, and I doubt that many members of the target audience of young males between 13-33 will find them overly attractive, either. And that does not even touch the inconsistencies and non-politics related shortcomings of the known plot.
I won't spend a cent on this creative abomination. And you shouldn't either.